Managing email content across multiple customer journeys can quietly become a headache. You create a great promotion block, paste it into several emails, and the moment that promotion changes you’re back to editing every single one. Microsoft’s new Dynamic Content Blocks in Dynamics 365 Customer Insights Journeys is designed to solve exactly that.
But before getting into what makes dynamic blocks useful, it helps to start from the basics because the difference between static and dynamic content is what this whole feature is built around.
What Is a Content Block?
A content block is a pre-built piece of email content a company tagline, a product banner, a footer with legal text saved once and reused across multiple emails. Instead of rebuilding the same section from scratch every time, you drop the block in and move on.
There are two types: Static and Dynamic. The simplest way to understand the difference is this:
Static vs. Dynamic at a Glance
How it stores in email?
A static block embeds a copy directly into the email. A dynamic block stores only a reference, with the actual content fetched at send time.
What happens on update?
Updating a static block doesn’t affect emails already using it. With a dynamic block, all emails reflect the change automatically.
Can it be edited inside the email?
Static blocks can be edited within the email designer. Dynamic blocks are always protected changes can only be made at the source.
Best used for tatic works best for content that rarely changes. Dynamic is the right choice when the same content needs to stay current across multiple emails and journeys.
Where It Makes the Most Sense in a CRM Context
Within Dynamics 365, email communications are directly tied to segments, customer journeys, and lead nurture flows. Dynamic Content Blocks fit naturally into scenarios where content needs to stay aligned with what’s currently happening in your business not what was accurate when the email was first built.
Practical scenarios where dynamic blocks add real value... Read More
