Hi @Jeff ,
If you want users to navigate to a generic link, perhaps the landing page of your app, it would be located here:

Then you copy and paste the link to the app here in any web browser:

But if you require users to navigate to a specific screen inside your app, then yes, that requires deeplinking. I have included examples similar to the one in my application:
Go to your App's StartScreen property and add:
Switch
(
Param("screenname"),
"humanresources",
HR,
"administrator",
If(User().Email in ["Administrators@company.com"],Admin, HomeScreen)
)
What this is saying is append screenname to the end of the URL, and associate a navigable page to the screenname, e.g., &screenname=humanresources. In this case, this assumes human resources will navigate to a screen called "HR" on your app. I even got fancier for you and created a role-based access where a user cannot enter an admin screen/page unless they are part of an admin email group; this is ultimately only necessary for stricter control over who can deeplink into a screen/page. I would advise you to opt for password-controlled screens/pages for that matter.
END RESULT:
[insert long web link]&screenname=humanresources
If this solution resolved your problem, please feel free to provide me kudos and mark my answer as your solution! 🤠