When your ACS WhatsApp status shows “Display name review not started”, it usually means WhatsApp (Meta) hasn’t received your business display name for approval yet. This is a Meta-side step and doesn’t start automatically just because you set things up in Azure or Copilot Studio.
By this point, you’ve likely already:
- Set up Azure Communication Services (ACS)
- Added your WhatsApp phone number in ACS
However, the display name review is fully controlled by Meta. Azure and Copilot Studio only show the status; they don’t trigger or manage the review process.
Actions required in Meta (not Azure)
To move past “Display name review not started,” the key is to complete the setup in Meta Business Manager / WhatsApp Manager. Nothing you configure in ACS or Copilot Studio will start this review; they simply reflect whatever status Meta has for your number.
How to get your WhatsApp display name reviewed
1. Open Meta Business Manager: Go to: https://business.facebook.com -> Confirm that: Your business is verified. -> You have admin access to the correct Business Account
2. Open WhatsApp Manager
- In Business Manager, navigate to:
Business Settings → WhatsApp Accounts → [Your WhatsApp Account]
3. Submit your display name
- Go to Phone Numbers
- Select the same phone number you connected in ACS
- Enter your display name using these guidelines: Use your legal company name or your main brand name -> Avoid emojis, taglines, slogans, or extra marketing text
- Submit the display name for review
After you submit it, the status will move through something like:
- “Review not started” → “In review” → “Approved”
This can take from a few minutes up to around 24 hours (sometimes a bit longer, depending on the account).
4. Check the status again in ACS
- Once Meta approves your display name, ACS will automatically refresh and show the updated status
- You do not need to change or reconfigure anything in Azure or Copilot Studio for this update to happen
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