Dynamics 365 Customer Insights – Journeys is one of the most preferred modules offered by Microsoft, which provides a flexible platform that enables organizations to engage their audience across every stage of the customer journey.
It empowers businesses to create personalized, timely, and meaningful interactions based on customer behavior and preferences. As we all know, understanding your customers is not a one-time activity; it is a continuous journey that evolves with every interaction. Targeting the right audience to perform any marketing activity is the key to success.
When running marketing activities in Customer Insights – Journeys, the most important question to answer is:
“Who exactly should receive this message or journey?”
This is where Segments play a key role... Read More
